Hong Kong tech firm Interomni Plus, which develops digital tools to make it easier to find and book medical services, is looking to capture more opportunities in the vibrant Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

More than 100 hospitals, clinics and other medical institutions from Guangzhou, Hong Kong, Macao and Shenzhen are already using Interomni's appointment management system to reach more people and sign them up more efficiently.

More than 100,000 people have used its online platform to schedule appointments and pay for services.

The company aims to further boost its profile and presence in the GBA, after opening a new office in Shenzhen's Qianhai district in September.

Qianhai is a special economic zone focusing on service industry innovation that also serves as a pilot area for closer cooperation between Hong Kong and the Chinese Mainland.

“Qianhai's geographical location at the heart of the Greater Bay Area makes daily commutes to Hong Kong, Macao and Guangzhou extremely convenient,” highlights Leung Kin-yan, CEO of Interomni Plus.

“In the future, we will continue to expand our R&D and operations teams in Qianhai, using it as a bridgehead to develop the Greater Bay Area market.”

A boost from GoGBA

Mr Leung became convinced about setting up in Qianhai while taking part in this year's GoGBA Development Day, which is part of the GoGBA business support programme run by the Hong Kong Trade Development Council (HTKDC).

This year's GoGBA Development Day, which focused on new quality productive forces, was held in February, comprising seminars, one-on-one consultations, and networking activities.

It was co-organised by the Guangdong-Hong Kong-Macao Greater Bay Area Development Office and HKTDC GoGBA Business Support.

"Through the event, we learned about the investment and support policies of both Hong Kong and Shenzhen and gained a deeper understanding of the development opportunities in Qianhai, enabling us to make an efficient decision to establish a presence there,” Mr Leung explains.

HKTDC's GoGBA team has also been helping Interomni apply for Qianhai's BUD 1:1 Package Incentive scheme.

If a Hong Kong business has already received funding from the Hong Kong SAR Government under the BUD Special Fund, eligible applicants can receive an additional subsidy of up to HK$1 million after approval.

“These subsidies provide our Hong Kong colleagues with living and rent subsidies while working in Qianhai, significantly reducing the company's operating costs,” Mr Leung says.

In May, the company also exhibited at this year's Hong Kong International Medical and Healthcare Fair, an annual showcase for the latest technology, products and services, meeting potential partners from Hong Kong, Shenzhen, Guangzhou, Shanghai and other areas.

These discussions led to a link-up with a Hong Kong firm, with negotiations underway with another three to four possible partners. These collaborations are primarily focused on attracting more patients from the Chinese Mainland.

Over the past year, close to 100,000 people from the Chinese Mainland have used Interomni's platform to book medical services in Hong Kong and Macao.

Mr Leung also sees potential to market health supplements to this group and is exploring logistics and warehouse procurement to make this happen.

“We hope to leverage our user network to sell high-quality, reputable health supplements from Hong Kong to the mainland market. In the future, we will continue to deepen our presence in the Greater Bay Area and consider expanding into Southeast Asia, Japan and South Korea.”