Water Of Life - Water Fund Agenda 2030

About this project
Austrian Premium Drinking-Water Opportunities and Market Scenario Changing lifestyles and growing health concerns regarding quality drinking water are driving the global bottled water demand, with the total annual consumption of bottled water standing at about 200 billion liters. Asia Pacific region dominates the global bottled water market, on account of the large population, growing demand, untapped market, rising disposable income, and rapid urbanization. As consumers become more conscious about their solid and liquid intake, there is an increased preference for beverages offering wellness and functionality to the human body. Water is now more than just thirst-quenchers; consumers also view them as a form of indulgence and a health booster.