SnapPop

SnapPop is Asia's first innovative and interactive O2O marketing platform. It is centered around the application of AR (Augmented Reality) and computer vision technologies to help enhance user experience.  SnapPop is a crowd-sourced image search mobile app, influencing the way we can interact with our surroundings using our smartphones. After users "snap" a picture of printed materials such as business cards, packaging or billboards, a "pop" with Augmented Reality or multimedia will show up on their phones!  It allows brands to engage customers in an offline-to-online (O2O) setting.   SnapPop is a deep-engagement marketing tool for brands and marketers to engage consumers.  For a shopping mall, this technology could transform all the images, signage, posters in the mall, and make these images interactive (e.g. snap a signage, and pops up a discount coupon for another visit), thus becoming a "Smart Mall".  SnapPop can also retarget to those highly-engaged customers.   Besides the marketing and retail industries, SnapPop has just launched “Interactive Business Cards” that wows and tracks, and “SnapPop for Publishers” for the book publishing industry.