iQ Energy Limited – Selling energy-efficient lighting products to Kazakhstan
iQ Energy, a Hong Kong-based company that specialises in providing recycling services in Hong Kong and metal-scrap trading in overseas markets, has recently branched out to trading energy-efficient lighting products. The company closed a deal to sell their latest Ceramic Nano Light to ZharykNur Media Ltd, a construction company in Kazakhstan after participating in the HKTDC Hong Kong Business Mission to Astana and Almaty, Kazakhstan on 17-22 May 2016. With the country’s property market developing rapidly, the demand for outdoor and street lighting as well as commercial lighting has been rapidly growing. According to project manager Roy Lee, the Kazak government encourages SMEs to be involved in development and infrastructure projects by providing financial support. Given the specific conditions of the Kazakh market, he thinks Hong Kong companies excel in understanding local culture, “translating” international documentation standards and trade practices to local partners, and creating a sustainable market for products made in China and elsewhere.