Westelite - Biotech Skincare

Westelite leveraged its investment experience to incubate technology-based enterprises, establishing a precision synthetic biology technology platform. This initiative defined a raw material technology roadmap centered on Bio-Activated Oil and established a core product strategy: "Skin care through technology, nourishing skin with oils." Centered around this strategy, we have deepened our supply chain capabilities, driving innovation and optimization in raw material technology. Collaborating with our team, we have refined high-standard skincare formulations. Through precise brand positioning and rigorous product development, we successfully launched four star products under the "WESTELiTE" brand: Camellia Japonica Revitalizing Serum Oil, Camellia Japonica Anti-aging Cream, Camellia Japonica Eye Serum Oil, and Camellia Japonica Eye Cream. These products integrate cutting-edge synthetic biology technology, delivering exceptional benefits in deep nourishment, repair, and skin condition enhancement. Their lightweight, luxurious texture has earned consumer trust through an indulgent application experience.