The world’s largest one-stop jewellery marketplace will shine brightly in Hong Kong this March as the 42^nd Hong Kong International Jewellery Show takes place from 4 to 8 March at the Hong Kong Convention and Exhibition Centre and the 12^th Hong Kong International Diamond, Gem and Pearl Show runs from 2 to 6 March at AsiaWorld-Expo.

Organised by the Hong Kong Trade Development Council (HKTDC), the twin shows will bring together some 4,000 exhibitors from over 40 countries and regions, with 70% coming from outside Hong Kong.

Over 40 pavilions will be mounted, presenting exhibitors and trade groups from the Chinese Mainland, Taiwan, India, Korea, Thailand, Belgium, Spain, Türkiye, Brazil, Colombia, the United States, and many more.

Reflecting the worldwide appeal of the fair, Uzbekistan will be represented for the first time, while the number of exhibitors from Brazil, United Arab Emirates and India is expected to increase.

A highlight will be the launch of the Hard Pure Gold Pavilion hosted by the World Gold Council featuring 11 exhibitors from the Chinese Mainland, showcasing innovative gold craftsmanship to the global market. The pavilion aims to leverage the fairs as a springboard for international expansion.

The Hong Kong Watch Manufacturers Association will stage a pavilion for the first time, while the Zhushan Turquoise pavilion from Hubei will also make its debut. Other returning participants include the Tanzanite Foundation, the International Colored Gemstone Association (ICA), the Asia Pacific Creator Association, and the Asia Jewellery Culture Design and Crafts Association.

The Hong Kong Jewellery & Jade Manufacturers Association will once again join forces with the Italian Exhibition Group (IEG) to present advanced jewellery manufacturing equipment and technologies.

The Hall of Fame at the Hong Kong International Jewellery Show will make a highly anticipated return this year with more than 40% expansion in scale. Turkish diamond jewellery brand Zen Diamond will present diamond ring collections featuring exquisite cutting techniques. At the Hall of Extraordinary, Hong Kong exhibitor Continental Diamond Company will showcase an 18-karat white and rose gold ring set with blue and light pink diamonds.

Competitions held on-site will include the Hong Kong International Fashion Chuk Kam Jewellery Design Competition 2026, organised by the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, the inaugural International Fei Cui Jewellery Design Competition 2026, organised by the Hong Kong Jade Association, and the returning Hong Kong Jewellery Design Competition under the theme “Pure Elegance – Natural Beauty”.

More than 20 seminars and networking sessions will be held, covering industry trends, digital marketing and jewellery technologies. There will also be seminars where influencers share how to leverage e-commerce platforms to enhance jewellery brand visibility and boost sales.

The exhibitions are an annual must-attend event for buyers from major international jewellery retail chains, as well as high-end, affordable luxury, and designer jewellery brands from around the world.

Last year’s fairs attracted over 82,000 buyers from 141 countries and regions, illustrating Hong Kong’s international influence as a trading platform for the industry.