Chinese Academy of Social Sciences Institute of World Economics and Politics Zhang Lin

"area along the way" International Cooperation Summit Forum has been successfully closed in Beijing, which is the way from the concept into action, from the vision into an important milestone in reality, but also shaping the globalization New pattern, the construction of a free trade network along the way to a new starting point. Trade as a link along the way an important pillar of interconnection, will also be the next three years, policy communication, project development focus areas.

From a micro perspective, more and more small and medium enterprises to participate in the "one way along the road" trade practitioners, cross-border e-commerce as a new way of trade, the share of the significant increase in traditional trade as a useful supplement in China's foreign trade environment Intricate situation, become a beautiful landscape. This is because: First, cross-border e-commerce to meet the market increasingly diversified, differentiated, personalized, fast demand, enhance the consumer's shopping experience. Second, cross-border e-commerce to build a more convenient, directly facing the customer's platform, reducing the intermediate links, saving costs, to meet the business needs of SMEs to expand overseas.

According to the Ministry of Commerce data show that in 2016 China's cross-border electricity business import and export trade volume reached 6.3 trillion, is expected by 2020, China's cross-border electricity trade scale will reach 12 trillion yuan, accounting for 37.6% of China's total imports and exports. Over the next three years, China's e-commerce and cross-border trade will usher in another major development opportunity, driven by a joint trade initiative. How should we do better to seize the opportunity to promote cross-border e-commerce health and sustainable development?

First, we should give full play to the integrated cross-border e-commerce platform for industrial upgrading and upgrading. Different from the single brand electric business is that the integrated platform is more able to form the industry agglomeration effect, to promote the entire industry chain suppliers, enterprises in-depth integration, from production, trade, transportation, warehousing, logistics and other aspects of seamless Convergence.

To Ali Group's global quick sales business, for example, through the construction of overseas warehouses, innovation platform and the electricity industry between the benign industry interaction model to enhance the logistics and warehousing and other supporting services quality. In the past, a merchandise shipped from China to Spain had an average of more than one month, and the rookie network was optimized for the end of the logistics chain and reached a green line with the Spanish logistics. Now that time has been shortened to an average of 10 days The In the off-season trade, through the maritime or Central European railroad way, manufacturers will be goods in advance to the overseas warehouse, a significant reduction in the cost of transport packages; in the double eleven, Christmas, New Year and other high season, after receiving orders Directly from the overseas warehouse delivery, the goods will be delivered to consumers in the hands of the local online purchase of Chinese goods logistics aging increased to 72 hours within the sign.

Second, we should give full play to the cross-border e-commerce platform for trade intermediary role. In the 1980s, nearly 80% of the import and export trade was completed by 300 trade brokers, which is an important trading platform for Japan. At this stage, China has not yet formed a match with the manufacturing industry, trade intermediary and marketing network, cross-border electricity and integrated e-commerce platform to just make up for the rise of this vacancy for the traditional trade provides a modern service guarantee. To Alibaba Group, for example, it will work with Malaysia to build China's first overseas digital trade zone, Chinese tourists use this platform, you can buy Malaysian goods directly back to the country, which is Japan's integrated trading company's business content is very similar.

Many small and medium enterprises to enter the foreign market is facing high market entry costs, including marketing channels, brand building, advertising, market research, and cross-border electricity business platform can be through its professional advantages, incubator funding, integration of overseas customer resources, To help manufacturers to develop the international market, enhance product brand value. For example, thanks to the Internet, China's millet phone, puppy appliances and other domestic brands, has become a "net red burst", in the European middle-class families have a very high brand recognition. Only a Spanish market, 2016 annual sales of double-11 orders than the same period last year increased by 8 times, less than 1 hour, more than 2,000 millet phone was robbed and empty. More and more successful cases such as cooperation, to accelerate the promotion of Chinese clothing, mobile phones, home appliances, electronic products are exported overseas.

Third, we should adhere to the sense of innovation, with large data and Internet technology as the support, leading the new trade model. Large data, cloud computing, databases, artificial intelligence, chips and other science and technology for the development of trade into infinite vitality, the greatest extent to reduce costs, integration of information flow, capital flow and commodity flow. Manufacturers do not have to do a separate market research and analysis, just look at the computer before the online trading data, advertising and electricity to see the publicity effect of the page to see what time is expected to ship the number of expected consumer behavior and purchase. Big data technology revolution, innovative business model, become an inexhaustible motive force for the growing prosperity of trade.

Fourth, we should strengthen the construction of credit system, cross-border transaction payment and settlement system for the sustainable development of cross-border electricity and lay a good foundation. Some users joked that Alipay is China's "new four inventions", which reflects the side from a side of the importance of safe payment methods, but also an important guarantee for the development of e-commerce. In 2013, 17 domestic third-party payment agencies represented by Alipay received the approval of the SAFE, extending to 22 in 2015, and the third-party cross-border payment system is gradually accelerating and improving. Compared with the traditional trade, the use of bank credit endorsement of wire transfer, letters of credit compared to third-party payment has a business resource coverage, transaction payment security, business process specifications and other unparalleled advantages. As the world's fastest growing e-commerce countries, China should promote and lead the mobile payment and cross-border electronic settlement system construction.

Fifth, should be e-commerce, production cooperation, Chinese enterprises to go out strategy to expand the field of e-commerce trade. By the e-commerce format in the form of limitations, online trading more consumer products, daily necessities, food, etc., but the Chinese manufacturing in machinery, mechanical and electrical products, such as the same competitive. Should be aimed at the characteristics of such products, cultivate the development of professional vertical cross-border electricity business platform, the online impact and offline entities of the exhibition will be combined with after-sales maintenance and other technical services, a variety of channels to create the integration of the development of " The road ", and strive to build" one way across the net "new pattern.

In addition, the state regulators and policy makers from the domestic policy environment, the construction of international rules, for cross-border e-commerce to create a good industry development space for its growing direction. These initiatives include:

First of all, strengthen the customs supervision and management of small and medium enterprises policy interpretation and communication. China's goods are entering the world, facing different market environment and policy supervision system. At present, China is making full use of bilateral and multilateral cooperation framework to improve the consistency of regulatory standards, reduce trade barriers and improve trade facilitation, such as WTO trade facilitation agreements. Korea FTA, China and Australia FTA and so on. We should strengthen communication between government, regulatory authorities and enterprises, improve policy transparency, and guide enterprises to make better use of favorable foreign trade policies.

Second, as soon as possible to the development of China's e-commerce proposition, and gradually form a set of adaptation and lead the global cross-border e-commerce development of trade systems and rules. At present, in the multilateral economic governance platform, such as G20, APEC and so attach great importance to e-commerce and digital trade issues. As a big country in the development of e-commerce, China should take the initiative to strengthen intellectual property rights, improve the quality and service of electrical products, build Chinese brands, participate in global governance, master the right to speak.

"Along the way" has become China to promote the introduction of a new model of economic globalization, a new regional cooperation as an important platform mechanism. There is no doubt that cross-border e-commerce is "an area along the way" practice an important foothold in new ways, new channels and new rules to lead the development of global trade and investment. The rapid development of cross-border e-commerce, a high degree of interoperability and trade flow, fully demonstrated the vitality and charm of China's trade power, stimulated the potential of free trade, making the majority of consumers at home and abroad benefit.

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