COFE

About this project
COFE & the market: According to the 2020 Global Coffee Market report, the coffee industry is forecasted to expand at a CAGR of 7.5% between 2022-2027, making it the second most lucrative commodity market after oil. Specialty coffee shops alone have shown a 60% growth rate in recent years. Some of the biggest deals to be signed involve the acquisition of coffee-centric companies, like the deals for Keurig (USD 13.9 Billion), Einstein Bros (USD1.35 Billion), Costa Coffee (USD 5.1 Billion) and Pret A Manger (USD 2 Billion) to name a few. And while there are marketplace apps for almost all industries; hospitality (airbnb, booking), food delivery (Deliveroo, Talabat), travel (Expedia, Priceline) etc., there is a lack of a specialized coffee marketplace app in the market. To add to this, food delivery platforms are becoming increasingly crowded and primarily focused on meal delivery. The business of coffee and the consumption preferences and how it is packaged and delivered to the customer are very different from those of a restaurant. We at COFE understood these variables and created a platform that served those needs. Services such as counter pickup, curbside pickup and Express delivery through the neighborhood coffee shops are much more popular than on-demand delivery. Even though coffee shops are on a marketplace platform, their digital storefront, the reward program we offer and their SKUs from store to store are highly customiable.