iQ Energy, a Hong Kong-based company that specialises in providing recycling services in Hong Kong and metal-scrap trading in overseas markets, has recently branched out to trading energy-efficient lighting products. The company closed a deal to sell their latest product, Ceramic Nano Light, to ZharykNur Media Ltd, a lighting company in Kazakhstan after participating in the HKTDC Hong Kong Business Mission to Astana and Almaty, Kazakhstan on 17-22 May 2016. With the country’s property market developing rapidly, the demand for outdoor and street lighting as well as commercial lighting has been rapidly growing. According to project manager Roy Lee, the Kazakh government encourages local SMEs to be involved in sustainable development and infrastructure projects by providing financial support. Given the specific conditions of the Kazakh market, he thinks Hong Kong companies should gain a better understanding of local culture in order to provide the most suitable products to local partners and to promote trade transaction among “Belt and Road” countries.
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