Hong Kong-based Branded, a live media company, increasingly holds festivals and other events in Belt and Road countries and CEO Jasper Donat sees the Initiative as enhancing business, while Hong Kong is an easy and entrepreneurial centre for operations. With many events like music and YouTube festivals in Southeast Asia, Branded has most recently initiated events in Jeddah, Saudi Arabia.
Speaker: Jasper Donat, Co-Founder & CEO, Branded
Hong Kong Trade Development Council
HKTDC Belt and Road Portal